We're currently looking for a SEA Specialist for a well-known international fashion brand based in Amsterdam. This organization is in the process of in-housing and need additional assistance to onboard and support this transition ahead of peak season. You will be responsible for campaign management, project management, and analysis/reporting. The ability to create dashboards and dynamic (excel) reports is a big plus-point. You will be responsiblefor delivering traffic and net sales targets for the brand, together with her/his manager.
Are you available asap until the end of February 2022? Please get in touch!
Responsibilities SEA Specialist - Interim
Accelerate the business through the SEA channel;
Support with the planning, execution, management, and measurement of the SEA campaigns for our (or your assigned) markets across different search engines and languages;
Bring best in-class SEA practice from optimization, campaign set-up, audience targeting and smart bidding;
Working closely with the SEA Manager to manage budgets in-line with topline growth and maximizing ROI;
Execute roadmap projects in an efficient and timely manner by identifying priorities, bottlenecks and opportunities;
Have a test and learn approach with a constant development in growth hacking;
Continues seek new ways to drive Paid Search traffic through new product alpha/betas;
Monitor competitor advertising strategies and plan appropriate responses;
Have a good understanding and experience in working on accounts that are heavily powered by automation;
Strong knowledge in feed management and manipulation to ensure optimal data quality and search relevancy;
Establish a direct relationship with the Google Specialist teams to stay ahead of the game and to ensure support is provided;
Build and automate performance reports that provide actionable insights;
Deep dive into performance and provide actions to capitalize/tackle performance related situations;
Build synergy and new ways of working with the SEO team to strategically drive success within the search results page.
Requirements SEA Specialist - Interim
We are looking for:
Minimum 3 years’ experience in SEA/Paid Search, with a good understanding and knowledge of SEA;
Working experience with Google Ads, Microsoft Advertising, Lengow, scripts, Google Data Studio, Search Ads 360, Campaign Manager (Floodlight), Yandex;
Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover.;
Strong understanding of SEA products and mechanics;
Excellent project coordination skills and the ability to work efficiently under tight deadlines;
Strong verbal and written communication skills, attention to detail & accuracy;
Ability to work well independently as well as in a team;
Knowledge of the retail & fashion industry is a plus.